Do you already have a website setup for your business? If yes, the next stage of securing your business’s online presence is performing SEO. SEO can be broken down to 2 main parts On-Page SEO and Off-Page search engine optimization.
Most Business focus on On-Page SEO as this is usually set up by their web design company. However it is important to understand that both are equally important to ensure that your website starts ranking on Google Search.
What is On-Page SEO
On-page SEO is the practice of optimizing individual website pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.
What is Off-Page SEO
Off-Page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. On-page search engine optimization happens within the site, while off-page search engine optimization happens outside the site.
Below is an Infographic by The Blue Oceans Group detailing what is Off-Page search engine optimization and how you can rank your website using Off-Page SEO. Below is a summary of what is covered:
- Factors that have positive Impact to SEO
- Ways to build better backlinks
- Critical link building tactics
- Investing to get quality backlinks
- Social Media Signals
- Critical Off-Page SEO Mistakes to avoid